Inputs, prompt conditions and scoring
What the model receives
The model receives brand guidelines for an invented brand without a reference ad. It generates three numbered concepts from that context. The six outputs in a complete baseline/scaffolded run are three concepts per condition, not six brands or campaigns.
What changes between prompts
Both conditions receive the same brand context and line-specific inputs, with a 150-word concept limit. The simple prompt states the task. The scaffold adds judging criteria, an ad-quality framework and a hook/narrative/visual/conversion structure. It therefore tests that whole package of guidance, not a single wording change.
How the result is scored
Ben blind-scores commercial potential, creative innovation, and coherence/suitability on a 0–10 scale. A concept clears the test-worthy threshold only when every dimension reaches 8. The displayed mean summarises quality; it does not measure the ad's eventual conversion rate. Scoring hides model labels, although the scaffold's formatting can reveal the prompt condition.