Inputs, prompt conditions and scoring

What the model receives

A sparse concept and its commercial context are supplied from the active concept-to-brief pack. Current rows have different repeat coverage; the results table records output counts. A pair of outputs can represent the same concept in two prompt conditions.

What changes between prompts

The same fixed creative input and brand context are used with plain and scaffolded-context prompts. The structured condition adds guidance for developing the output. The publisher keeps hooks, narratives and compliant briefs as separate tasks, with their own scores.

How the result is scored

Each hook receives four human ratings: attention grab, commercial sharpness, relevance and product specificity. The mean forms the task score. The scale is anchored to useful paid-social work, with 8 representing the skilled-human usability threshold. It does not measure live hook rate or conversion rate.