Inputs, prompt conditions and scoring

What the model receives

The inputs combine brand guidelines for an invented brand, existing insight memory and a live-ad gap digest. Each condition asks for three concepts. This is a test of translating supplied learning into proposals; the model is not discovering that learning from a live account.

What changes between prompts

Both conditions receive the same brand context and line-specific inputs, with a 150-word concept limit. The simple prompt states the task. The scaffold adds judging criteria, an ad-quality framework and a hook/narrative/visual/conversion structure. It therefore tests that whole package of guidance, not a single wording change.

How the result is scored

Ben blind-scores commercial potential, creative innovation, and coherence/suitability on a 0–10 scale. A concept clears the test-worthy threshold only when every dimension reaches 8. The displayed mean summarises quality; it does not measure the ad's eventual conversion rate. Scoring hides model labels, although the scaffold's formatting can reveal the prompt condition.