Inputs, prompt conditions and scoring

What the model receives

The fixed pack contains five static images and five videos. Models see the media, with original filenames and account performance withheld. They receive no spend, conversion, reach or brand-context evidence. Analysis and creative recommendations are generated as separate outputs.

What changes between prompts

Each asset is tested with a simple and a scaffolded prompt. The analysis scaffold covers attention, product relevance, proof, platform fit and other creative mechanisms. The action scaffold asks what to preserve, what to change and why. The media remains identical between conditions.

How the result is scored

Action outputs are judged on the recommendation's creative and commercial quality, including coherence/commercial judgment as a critical dimension. These are ratings of the proposed next version. Neither the generated ad nor its subsequent campaign performance is tested in this task.