Inputs, prompt conditions and scoring

What the model receives

The input supplies the creative starting point, brand context and production constraints. The output should give production a grounded, actionable handover. Recorded model rows can combine more than one completed cycle; the results table preserves their output counts.

What changes between prompts

The same fixed creative input and brand context are used with plain and scaffolded-context prompts. The structured condition adds guidance for developing the output. The publisher keeps hooks, narratives and compliant briefs as separate tasks, with their own scores.

How the result is scored

The published compliant-brief task uses the brief-quality component and applies compliance as a gate. Its scorer is AI-assisted within the reviewed scoring process. Human hook and narrative scores exist in the wider brief evaluation but are deliberately excluded from this task's headline. A 9.5 here therefore describes the handover, not a 9.5 advertising idea.